Message Creation
Creation of customer focused messaging and story copy. Copywriting to articulate your story for your website and other key assets. For independent business owners, funded start ups and growing scale ups.
Why customer focused message creation?
Being able to articulate who you are and what you do in language your customers love is seriously useful. It’s the key to smoother internal and external communication, and a powerful way to build momentum into your marketing and sales efforts. Clear messaging is a crucial early step in developing a winning content strategy.
How does it work?
Initial chat to talk through your requirements.
1 • Explore
Workshop to understand the way you’re telling your business story now, and to define your goals. We’ll dig into your ideal client/customer, and draw up a list of people that I can interview to shape your message.
2 • Listen
Phone interviews with clients/customers. Transcripts of interviews.
3 • Research
Research into your market and your competitors. Analysis of transcripts to uncover your message and story from your clients’ point of view.
What will you get?
4 • Copywriting
Key copy for website – About Us, About You, elevator pitch, social media profiles. Opportunities for your brand. Ideas for new content.
5 • Your messaging blueprint
Report containing transcript analysis, your message and story, guidance on tone of voice.
6 • Action plan
Workshop to discuss findings, and to draw up your plan of action. Face to face in Bristol, via Zoom if not.
“Sharon managed to take something that was busy and complicated and turn it into something clear but without losing the core of who we are as a business.”
— Becky Sage, CEO, Interactive Scientific