Valuable Content Marketing
How to make quality content your key to success
Sonja Jefferson and Sharon Tanton
The award-winning Valuable Content Marketing book will help you make content marketing really work for your business.
It all begins with an idea.
Maybe you want to launch a business.
Maybe you want to turn a hobby into something more.
Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
A powerful marketing approach.
In this completely revised Second Edition, Sharon and Sonja bring you fresh thinking, new tools and case studies from around the world to help you make sense of this powerful marketing approach, so the customers you really want are drawn to you.
No hard sell required.
Content marketing at its very best
“A clear, honest and practical book that shows how powerful – and how simple – content marketing can be. It’s a super-useful workbook and also a demonstration of content marketing at its very best.”
– Doug Kessler, Velocity Partners
Review of Valuable Content Marketing
“This book presents both the big picture and the nitty-gritty of content marketing for small businesses. If you’re unsure where to start with marketing your business online or your current content doesn’t generate enough interest in your business, then start with this book. You won’t be disappointed.”
– Henneke Duistermaat, Enchanting Marketing
Small Business Book Awards
Twice Community Choice Winner
What’s in the book?
Table of contents
Foreword: by Doug Kessler
Introduction: Why you need this book and how to use it
How valuable is your marketing now? Quick assessment
Part 1 – Why valuable content?
Why valuable content is the focus of all successful marketing today, and how to play in the new game.
Chapter 1: Buying has changed. Has your marketing caught up?
Chapter 2: What is valuable content and why does it win you business?
Chapter 3: Guiding principles for your valuable content
Part 2 – What valuable content?
Your valuable content universe.
Chapter 4: Blogging
Chapter 5: Social media
Chapter 6: Email newsletters
Chapter 7: Search engine optimisation
Chapter 8: Deeper written content – ebooks, white papers, SlideShares and published books
Chapter 9: Video, audio, infographics and more
Chapter 10: Widen your reach – PR, guest blogging, events and paid advertising
Part 3 – How to supercharge your business with valuable content
How to make content marketing work for you so it drives competitive advantage
Chapter 11: Pulling together a valuable content strategy (with companion workbook)
Chapter 12: Making your website valuable
Chapter 13: How to write valuable content
Chapter 14: How to sell with valuable content
Chapter 15: Winning the challenge of constant content generation
Chapter 16: Troubleshooting Q&A – answers to the big content questions
Conclusion and your new manifesto for marketing people love
Valuable resources: checklists, planning tools, writing templates, and a ‘get to know your customer questionnaire.’