A copywriter asks questions. What’s the most important thing to say here? What do you want people to do when they read this? How do you want people to feel? Good copywriters get inside the head of the ideal reader, just like you want to get inside the head of your ideal client. Think like a copywriter, and you’ll know just what to deliver to the people you serve.

Being able to say what’s needed in a few good words is a skill that will help you communicate more easily.  Not every piece of writing needs to be short, of course, but in many places short copy is vital.