We all want to be remembered and recommended. The best leads come via our contacts, because the ground work is already done; you’ll already have been talked up, so there’s less explaining to do. Your website can be a brilliant referrer too. Here’s how to make yourself memorable.

My new website is like the first few hours after a snowfall. The landscape is pure and white, and I can see exactly when people have stepped out into it and the route they’ve taken because their footsteps are starkly visible in my analytics. 

When there’s so much that you could say it can be hard to know where to focus your limited time. You know that digital marketing relies on creating and sharing a steady stream of content, but what content and when?

When it comes to websites, sales pages are often overlooked. Home pages get all the attention and design love, ‘about’ pages get all the storytelling magic, but sales or ‘our services’ pages push people away.  Here’s how to write pages that encourage people to buy from you.

Being able to say what’s needed in a few good words is a skill that will help you communicate more easily.  Not every piece of writing needs to be short, of course, but in many places short copy is vital.