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You’ll find ideas, inspiration and practical advice to help you use what you write to build a business that you love.
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What’s the second most important line when it comes to your email newsletters?
The most important line in your newsletter is the email subject line. It should include a strong benefit, ask a relevant question, or spark curiosity. Clearly mine had done the job and intrigued him enough to open it. Great! But then I’d lost him for good. Not good.