Blog

Welcome to my blog. Make yourself at home.

 

You’ll find ideas, inspiration and practical advice to help you use what you write to build a business that you love.

writing contentmarketing businessdevelopment mindset website story

story, mindset, content marketing Sharon Tanton story, mindset, content marketing Sharon Tanton

How to make the most of the compelling power of consistency

Building a reputation depends upon getting known. Do one thing well, draw a community around it and you’ll be on your way to building a brand.

But getting known for one thing depends upon you talking about that one thing, not just once, but for weeks and months and years. How can you do that without boring your audience, or, just as importantly, without boring yourself!

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story, business development Sharon Tanton story, business development Sharon Tanton

How to communicate your story when your business is changing

We often talk about the need to have a really clear message. Capture the value of what you do in simple language, and share that story consistently in the valuable content that you create. Build a brand and a reputation by getting known for the one thing you do really well. Be niche.

But what if you want to shift the focus of what you do? What if the one thing you’ve become known for is no longer lighting your fire?

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