Blog
Welcome to my blog. Make yourself at home.
You’ll find ideas, inspiration and practical advice to help you use what you write to build a business that you love.
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Write your way to your best future
Goal setting in business is powerful but the details of those goals are often confined to spreadsheets. And I find it hard to get motivated by numbers on a spreadsheet. So here’s an exercise that combines goal setting with creative writing. It will help you uncover what you really want to achieve, and can help you chart a way to make it happen.
What are the most important words in your business?
Which words matter most for your business? Is it your strap line? Your ‘About’ copy? The words you use to describe what you do? Or does it go deeper than that. Here’s my view on what to prioritise.