Knowing your ‘why’ has become the holy grail of marketing. But for a solo business owner, or a micro business, capturing the ‘why’ can become a stumbling block. Here’s how to overcome it.

If you’re just setting out on your content marketing journey, these tips will get you off on the right foot, and help you avoid some of the key pitfalls that can scupper your success. If you’ve been on the journey for a while it’s good reminder of the principles underlying the valuable content approach.