Blog
Welcome to my blog. Make yourself at home.
You’ll find ideas, inspiration and practical advice to help you use what you write to build a business that you love.
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How to make your writing feel conversational so that your readers stick with you
You want your writing to feel like the conversation with a friend, not a lecture from a distant expert. So how do you do that? How can you write so that readers stick with you?
What are the most important words in your business?
Which words matter most for your business? Is it your strap line? Your ‘About’ copy? The words you use to describe what you do? Or does it go deeper than that. Here’s my view on what to prioritise.