Some people achieve freelance, some have freelance thrust upon them.

It wasn’t my decision to work for myself. The decision was made for me when my friend and business partner Sonja called time and went to take up a Head Office role in a big building society.

We might wrap it up as a lack of time, or a lack of direction, or lack of need, but not marketing often boils down to the same thing - the fear of being seen. It’s a mindset thing. Marketing is the way you build a bridge to the business you want to run. Here’s another way of looking at it.