Courses and classes to help you find the words to build a business you love

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The School of Valuable Content

Free your ideas. Change the world.

Learn how to create and share valuable content in the way that’s right for you.

You know that improving your content and sharing your ideas will make a big difference to your success, but how do you make that happen?

Alongside my independent coaching and writing work, co-author / collaborator Sonja Nisson and I run the School of Valuable Content - practical group coaching and training programmes to help you overcome your writing blocks and take the right course of action on your content.

Our group coaching and training programmes are fun and interactive, with powerful exercises and plenty of examples to get you inspired and ready to take action. Our students get so much from being part of a diverse and supportive group of business owners and marketers too.

You’ll leave us confident, clear and fizzing with practical ideas to improve your content and deliver real value.

Content Marketing
Courses That Work

Creating marketing content that pulls more of the right people your way doesn’t have to be difficult. There are processes you can adopt and skills you can learn which will make it much easier. These courses are packed with the learning and experience that Sonja and I have gained over twenty years of content creation.

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Content writing club

The only way valuable content will happen is if you make time for it, consistently.

Keep up your content momentum with our new monthly content writing and accountability club.

Carve out meaningful thinking and writing time each month - a way to make progress on your content, putting your plan into action to power up your marketing and drive your business forward.

Become part of a friendly group of fellow business owners and marketers to work on your content with our support. Sharon and I will be there to add inspiration, answer your questions and keep you on track.

Put your business on the path to meaningful success this year.

£45 per month

 
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Valuable Content Planning Course

Want to create valuable content to market your business but low on inspiration? Finding it hard to come up with a consistent flow of good content ideas? And harder still to make them happen?

If that sounds familiar, this is for you. Sign up for the Valuable Content Planning Course, and get your content strategy and calendar sorted.

This is a 4 week, small group coaching class, run by me and Sonja Nisson.

£575, starts April 20 2021

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Create your manifesto

Your manifesto is a distillation of your beliefs, and your promise to the world.

An online programme of practical exercises and inspiration that will lead you step-by-step to the creation of a manifesto that you’ll be proud to share. Learn how to articulate what you believe with beautiful simplicity, and how to use design to bring those words to life for the greatest impact.

 
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Content creation to attract more ideal clients

Your ideal clients are searching for you online, and creating and sharing content that speaks directly to them is the way to connect with them. Knowing exactly who you are writing for makes your content much more effective.

An online programme that will teach you how to pinpoint your ideal client, and show you how to get to know them really well. You’ll learn how to understand them and their challenges inside out so that you can create content that will attract, engage and build trust.

Whatever it is, the way you tell your story online can make all the difference.