Branding is the place where designers and writers work most closely together.
You’ll be looking at ways of representing your client’s brand in the most visually compelling way, and a good writer will be distilling it into the most irresistible words.
Words and images need to fit seamlessly. If you only have three words to express an idea, you have to find the right three. Or two. Or one.
Uncovering the words that will connect, resonate, and move people is what great branding does.
I enjoy all the writing work I do, but it’s the branding side of it that gets me most excited.