How to just do it!

Writing – whether it’s blogs, newsletters or longer pieces of content – is the smartest way to spread the word about what you do. However, getting down to the act of writing is difficult if you’re running your own business. It’s impossible to just drop everything and focus on writing alone – there’s so much […]

Reflect and learn from the highs and lows

In the rush to get things finished off this time of year it’s easy to lose sight of the bigger picture. Reviewing what’s working best in your business is important, so if you can spare some time to look back and reflect on your successes and the things that haven’t gone to plan, it will […]

How content gets you found

I’m doing some research for a new project – writing landing pages for a Pay Per Click web campaign – and I’ve been assessing my client’s competition. The pages are for a legal practice, so it’s a very crowded market, yet one firm keep coming up top, again and again. And the thing that’s keeping […]

Apostrophe catastrophes and how to avoid them

I saw this today, and it stopped me in my tracks. I wondered how many people had okayed the copy before it got made into a sign, and how many people who walked past noticed. And does it even matter? I still understood not to walk down that path, so you could argue that the […]

Drop the goldfish

As cliches go, it’s top of our list. We’ve got nothing against goldfish, (in fact, we used to like them) but they make pretty boring pets and equally dull pictures on your website. Over recent years they’ve come to represent ‘we’re different’ in a very samey way, particularly in the consultancy space where we have […]

The 7 deadly word sins

(Or 7 words you won’t find on Valuable Content websites, and which shouldn’t be on yours.) We write lead generating websites for businesses, so we get through a lot of words – thousands of the things. There are some we try not to use any more – either because they’re overused, or because they’re not […]

How to stand out from the crowd

Let’s face it, you’re probably not the only one in your field. There are other designers, consultants, suppliers all doing the same as you, give or take an inch or two. You can niche all you like, but there’ll always be somebody else, with a similar offer, ready to snatch potential clients away. So how […]

You are my one and only

With love in the air it feels like a good time to get a bit Match.com, and to explain what writing love letters got to do with great business copy. I thought I’d start by sharing a secret with you – who I’m thinking of when I write my blog posts. Because I’m always writing […]

Writing rules you should break

Business writing can feel like a balancing act. On the one hand you want to get your point over in an engaging way, on the other you want to appear professional. So how do you get it right? Here’s a quick guide. Three writing rules you should break, (and three you shouldn’t.) Rule 1. Write […]