It’s not you, it’s me

It’s a terrible break up line, and a bad premise for a website, yet it’s a mistake that many businesses make with their web marketing. Creating a site that focuses on your business, rather than your customer’s concerns won’t win you many fans. If you think of your website as an online brochure, a place […]

“We also go to Antarctica” – or why you need more valuable content on your website

Scene 1. A woman enters travel agency. Woman: Hello, I’m thinking of going on a walking trip to the Alps. Travel agent: I see madam, we’re excellent at walking trips to the Alps. Woman: That’s good. Can you tell me a bit more? Travel agent: We’re excellent at walking trips to the Alps. We also […]