Five reasons not to blog

You don’t have to write a blog. It’s not the law. Here are five popular reasons not to do it. 1.You can’t be bothered. Really, what’s the point? Your marketing is working fine, you don’t need any more clients, thank you very much. If you’ve got a steady stream of leads, and more of the […]

Apostrophe catastrophes and how to avoid them

I saw this today, and it stopped me in my tracks. I wondered how many people had okayed the copy before it got made into a sign, and how many people who walked past noticed. And does it even matter? I still understood not to walk down that path, so you could argue that the […]

The 7 deadly word sins

(Or 7 words you won’t find on Valuable Content websites, and which shouldn’t be on yours.) We write lead generating websites for businesses, so we get through a lot of words – thousands of the things. There are some we try not to use any more – either because they’re overused, or because they’re not […]

How to stand out from the crowd

Let’s face it, you’re probably not the only one in your field. There are other designers, consultants, suppliers all doing the same as you, give or take an inch or two. You can niche all you like, but there’ll always be somebody else, with a similar offer, ready to snatch potential clients away. So how […]

Our perfect couple – design and content

We haven’t quite decked Valuable Content Towers in bunting, but we’re getting into the Royal Wedding spirit by celebrating the perfect couple. And while we wish Kate and William all the luck in the world, our perfect couple is something quite different. At Valuable Content, the marriage made in heaven is ‘content and design.’ As […]