How to write really bad content

Content, content, content. We’re swimming in the stuff, and yet we’re still being told to create more, more, and still more. The web is awash with shoddy stuff. Thoughtless filler copy, words without meaning, copy without substance. If you don’t want yours to join the tide of second rate content flotsam, then slow down, and […]

Does your website say the right things?

Potential clients arrive at your website with questions, and you’ve got a very short time to show them that you have the answers. Many businesses make the mistake of assuming all visitors will want is to check out your history, and see what kind of people you are. Underline your heritage, show your human side […]

It’s not you, it’s me

It’s a terrible break up line, and a bad premise for a website, yet it’s a mistake that many businesses make with their web marketing. Creating a site that focuses on your business, rather than your customer’s concerns won’t win you many fans. If you think of your website as an online brochure, a place […]

Does your website look like the result of panic Christmas buying?

So, you’ve left it too late. The shops are closing soon and you haven’t even got half way down your list. What do you do – grab the nearest thing and hope it will do? If the answer’s ‘yes’, then the chances are your loved ones are going to be a bit disappointed. There are […]