How to stand out from the crowd

Let’s face it, you’re probably not the only one in your field. There are other designers, consultants, suppliers all doing the same as you, give or take an inch or two. You can niche all you like, but there’ll always be somebody else, with a similar offer, ready to snatch potential clients away. So how […]

Five things your newsletter needs

A good newsletter is a great communication tool. A dull one goes straight into the trash. Here’s how to make yours stand out. Think about why you’re producing the newsletter. If it’s just because you think you ought to, the chances are it won’t succeed. Newsletters are a great way to keep in touch with […]

Six steps to great web writing

A funny thing comes over some businesses when they start putting together their web copy. Rather like having a posh ‘telephone voice’, they write about themselves in an artificially ‘proper’ way. Instead of saying ‘we run coaching workshops for new businesses’, they’ll write ‘we facilitate training sessions to leverage success for business.’ It’s a bit […]

Top tips for successful newsletters

Get sign up first. However lovingly worded and beautifully designed, if they didn’t ask for it, it’s spam. Be brief. People are busy. Even scrolling down too far is too much. One page max. Grab their attention. Headlines matter. Newsletter 73 isn’t going to get anyone rushing to click, but a great offer just might. […]

Five ways to get people loving your links…

I love Twitter. You can pack lots into 140 characters, but what if you want to say more? Here are my top five ways for making the most of your link articles and blog pieces. Be relevant. Tell people something they want to hear. A big point of social media is brand building, but it’s not […]