How to write really bad content

Content, content, content. We’re swimming in the stuff, and yet we’re still being told to create more, more, and still more. The web is awash with shoddy stuff. Thoughtless filler copy, words without meaning, copy without substance. If you don’t want yours to join the tide of second rate content flotsam, then slow down, and […]

The art of the sales follow-up

Not everyone will buy at the first sales meeting. Inertia, lack of time, budget constraints, other more pressing matters to deal with – there are many valid reasons why the first sales meeting does not immediately lead to a sale. Yet according to research only 20% of sales leads are ever followed up. That’s a […]

Is your website self-obsessed?

Ever sat next to someone at a dinner party who talks about themselves non stop, and doesn’t ask you any questions at all? Or been cornered by a party guest who gives you their whole life history without pausing for breath? Being talked at, rather than listened to, is a sure fire way to make […]

Does your website say the right things?

Potential clients arrive at your website with questions, and you’ve got a very short time to show them that you have the answers. Many businesses make the mistake of assuming all visitors will want is to check out your history, and see what kind of people you are. Underline your heritage, show your human side […]

It’s not you, it’s me

It’s a terrible break up line, and a bad premise for a website, yet it’s a mistake that many businesses make with their web marketing. Creating a site that focuses on your business, rather than your customer’s concerns won’t win you many fans. If you think of your website as an online brochure, a place […]

“We also go to Antarctica” – or why you need more valuable content on your website

Scene 1. A woman enters travel agency. Woman: Hello, I’m thinking of going on a walking trip to the Alps. Travel agent: I see madam, we’re excellent at walking trips to the Alps. Woman: That’s good. Can you tell me a bit more? Travel agent: We’re excellent at walking trips to the Alps. We also […]

Stop, look, and edit

If your New Year’s goal was to blog more for your business, then we congratulate you. Creating a steady stream of valuable content really is the best way to carve out your niche and get your message out to the right people. Once you’ve got into the swing of writing, you’ll come to recognise the […]

Reflect and learn from the highs and lows

In the rush to get things finished off this time of year it’s easy to lose sight of the bigger picture. Reviewing what’s working best in your business is important, so if you can spare some time to look back and reflect on your successes and the things that haven’t gone to plan, it will […]

Does your website look like the result of panic Christmas buying?

So, you’ve left it too late. The shops are closing soon and you haven’t even got half way down your list. What do you do – grab the nearest thing and hope it will do? If the answer’s ‘yes’, then the chances are your loved ones are going to be a bit disappointed. There are […]

Five reasons not to blog

You don’t have to write a blog. It’s not the law. Here are five popular reasons not to do it. 1.You can’t be bothered. Really, what’s the point? Your marketing is working fine, you don’t need any more clients, thank you very much. If you’ve got a steady stream of leads, and more of the […]