How content gets you found

I’m doing some research for a new project – writing landing pages for a Pay Per Click web campaign – and I’ve been assessing my client’s competition. The pages are for a legal practice, so it’s a very crowded market, yet one firm keep coming up top, again and again. And the thing that’s keeping […]

How to stand out from the crowd

Let’s face it, you’re probably not the only one in your field. There are other designers, consultants, suppliers all doing the same as you, give or take an inch or two. You can niche all you like, but there’ll always be somebody else, with a similar offer, ready to snatch potential clients away. So how […]