Writing rules you should break

Business writing can feel like a balancing act. On the one hand you want to get your point over in an engaging way, on the other you want to appear professional. So how do you get it right? Here’s a quick guide. Three writing rules you should break, (and three you shouldn’t.) Rule 1. Write […]

Five Ways to get your business voice right

The case for promoting your business with clear compelling copy is already won. No one would argue that it’s good to be waffly and confusing. Likewise the need for accuracy. Spelling and punctuation matter, because getting them wrong makes your communications look unprofessional and this reflects badly on your brand. You know that already. But how […]