Drop the goldfish

As cliches go, it’s top of our list. We’ve got nothing against goldfish, (in fact, we used to like them) but they make pretty boring pets and equally dull pictures on your website. Over recent years they’ve come to represent ‘we’re different’ in a very samey way, particularly in the consultancy space where we have […]

Five ways to get people loving your links…

I love Twitter. You can pack lots into 140 characters, but what if you want to say more? Here are my top five ways for making the most of your link articles and blog pieces. Be relevant. Tell people something they want to hear. A big point of social media is brand building, but it’s not […]