Why social media is crucial for your content

Creating fantastically valuable content for your marketing is vital, but great content doesn’t spread itself.  Without help it can sit on your website, untroubled by visitors, and not reach the desks and minds of the people it was written to engage. Something is needed to get your content from A to B, and that something […]

A really quick guide to the main 4 social media platforms

Not all social media channels are the same; different channels have their own rules of engagement. You’ll be using them all for the same aim – to pull people back towards your website, and to expand your network- but it’s good to know the terrain so you can blend in like a natural. Twitter As […]

How to make Linkedin love you

Some business owners feel happier on Linkedin than Twitter. It’s less frivolous. It focuses on work, side-stepping the ‘I’m eating an apple’ updates that some people find irritating and pointless. I’m not saying they’re right – I love Twitter – but I know what they mean. But if you’re looking to win more work and […]