Why interruption marketing is a waste of time

Interruption marketing is a lost cause. Here’s why you need to focus on content instead. Scenario 1 I need a new phone. I ask my friends what models they recommend. I search on the internet, compare prices, features and deals. I make a decision based on the information I find, and I buy a new […]

Five reasons not to blog

You don’t have to write a blog. It’s not the law. Here are five popular reasons not to do it. 1.You can’t be bothered. Really, what’s the point? Your marketing is working fine, you don’t need any more clients, thank you very much. If you’ve got a steady stream of leads, and more of the […]

Five ways to make me leave your website immediately.

There’s lots of great advice out there about how to make a good first impression with your website, so I thought it would be interesting to look at how to make a really bad one. Here’s how to turn people off your website instantly. Turn off 1 Pop up ads My biggest pet hate. In […]

My five marketing lessons

It’s been a year since I started in business on my own – a good time to reflect on the marketing lessons I’ve learnt in 2010. I haven’t done any formal networking, or cold calling, and I haven’t even got round to sorting out my business cards. But I have managed to build up a […]

Writing for new business start ups

Sometimes you can be too close to a great idea to see how to market it. Your unique selling point can become buried under everything else that goes with starting out on a new venture. It’s all about communication. Expressing your idea in language that speaks to your potential clients. Often less is more. One […]