Why interruption marketing is a waste of time

Interruption marketing is a lost cause. Here’s why you need to focus on content instead. Scenario 1 I need a new phone. I ask my friends what models they recommend. I search on the internet, compare prices, features and deals. I make a decision based on the information I find, and I buy a new […]

Is your website self-obsessed?

Ever sat next to someone at a dinner party who talks about themselves non stop, and doesn’t ask you any questions at all? Or been cornered by a party guest who gives you their whole life history without pausing for breath? Being talked at, rather than listened to, is a sure fire way to make […]