Why interruption marketing is a waste of time

Interruption marketing is a lost cause. Here’s why you need to focus on content instead. Scenario 1 I need a new phone. I ask my friends what models they recommend. I search on the internet, compare prices, features and deals. I make a decision based on the information I find, and I buy a new […]

How to make Linkedin love you

Some business owners feel happier on Linkedin than Twitter. It’s less frivolous. It focuses on work, side-stepping the ‘I’m eating an apple’ updates that some people find irritating and pointless. I’m not saying they’re right – I love Twitter – but I know what they mean. But if you’re looking to win more work and […]

Make your offer crystal clear

It’s the one thing that holds so many companies back, and it comes up time and time again. It seems obvious yet it ties people in knots. We’re talking about the question of clarity. This month at Valuable Content we’ve been working on several projects distilling the messages of new clients, and working on masses […]

How to write less, (and say more.)

You know that sinking feeling you get when you click on a web page, and the text is far too long? Pulled in by a great headline, but confronted by a dense slab of over-wordy words, the chances are you’ll just click elsewhere to find what you wanted more quickly. So how do you stop […]

Creating case studies that sell

Packing your site with valuable content is the best way to showcase your operation – and case studies are the kings of valuable content. Demonstrating how you add value, case studies bring your website to life, and will always be clicked on by prospective buyers. There’s an art to creating good ones – here are […]