Is your website self-obsessed?

Ever sat next to someone at a dinner party who talks about themselves non stop, and doesn’t ask you any questions at all? Or been cornered by a party guest who gives you their whole life history without pausing for breath? Being talked at, rather than listened to, is a sure fire way to make […]

Does your website say the right things?

Potential clients arrive at your website with questions, and you’ve got a very short time to show them that you have the answers. Many businesses make the mistake of assuming all visitors will want is to check out your history, and see what kind of people you are. Underline your heritage, show your human side […]

How great content gets you referrals – six rules to follow

We all want to be remembered and recommended. The best leads come via our contacts, because the ground work is already done; you’ll already have been talked up, so there’s less explaining to do. Your website should fill this role of referrer too, it should be full of useful content – tangible examples of how […]

Be the expert

‘Expert’ is in danger of becoming meaningless. It’s going the way of ‘passionate’ as a business buzz word so heavily overused its become detached from its real meaning. The world is apparently passionate about customer service, fresh ingredients, packaging, air fresheners, consumer risk reduction. Passionate? Really? Are you? And ‘expert’ risks slipping in the same […]

You are my one and only

With love in the air it feels like a good time to get a bit Match.com, and to explain what writing love letters got to do with great business copy. I thought I’d start by sharing a secret with you – who I’m thinking of when I write my blog posts. Because I’m always writing […]

Six steps to great web writing

A funny thing comes over some businesses when they start putting together their web copy. Rather like having a posh ‘telephone voice’, they write about themselves in an artificially ‘proper’ way. Instead of saying ‘we run coaching workshops for new businesses’, they’ll write ‘we facilitate training sessions to leverage success for business.’ It’s a bit […]

Top tips for successful newsletters

Get sign up first. However lovingly worded and beautifully designed, if they didn’t ask for it, it’s spam. Be brief. People are busy. Even scrolling down too far is too much. One page max. Grab their attention. Headlines matter. Newsletter 73 isn’t going to get anyone rushing to click, but a great offer just might. […]