How great content gets you referrals – six rules to follow

We all want to be remembered and recommended. The best leads come via our contacts, because the ground work is already done; you’ll already have been talked up, so there’s less explaining to do. Your website should fill this role of referrer too, it should be full of useful content – tangible examples of how […]

Be the expert

‘Expert’ is in danger of becoming meaningless. It’s going the way of ‘passionate’ as a business buzz word so heavily overused its become detached from its real meaning. The world is apparently passionate about customer service, fresh ingredients, packaging, air fresheners, consumer risk reduction. Passionate? Really? Are you? And ‘expert’ risks slipping in the same […]