How to write really bad content

Content, content, content. We’re swimming in the stuff, and yet we’re still being told to create more, more, and still more. The web is awash with shoddy stuff. Thoughtless filler copy, words without meaning, copy without substance. If you don’t want yours to join the tide of second rate content flotsam, then slow down, and […]

Why interruption marketing is a waste of time

Interruption marketing is a lost cause. Here’s why you need to focus on content instead. Scenario 1 I need a new phone. I ask my friends what models they recommend. I search on the internet, compare prices, features and deals. I make a decision based on the information I find, and I buy a new […]

Why social media is crucial for your content

Creating fantastically valuable content for your marketing is vital, but great content doesn’t spread itself.  Without help it can sit on your website, untroubled by visitors, and not reach the desks and minds of the people it was written to engage. Something is needed to get your content from A to B, and that something […]

Does your website look like the result of panic Christmas buying?

So, you’ve left it too late. The shops are closing soon and you haven’t even got half way down your list. What do you do – grab the nearest thing and hope it will do? If the answer’s ‘yes’, then the chances are your loved ones are going to be a bit disappointed. There are […]

How to get the best results from your content writer

Content writers are greedy. We devour information. This is why. The best and most valuable content distills your expertise, approach, and experience into copy that connects with readers. All the research, reading, talking and thinking goes into the distillation, so for the best results, give us lots to go on. To stretch the analogy probably […]

The 7 deadly word sins

(Or 7 words you won’t find on Valuable Content websites, and which shouldn’t be on yours.) We write lead generating websites for businesses, so we get through a lot of words – thousands of the things. There are some we try not to use any more – either because they’re overused, or because they’re not […]

Our perfect couple – design and content

We haven’t quite decked Valuable Content Towers in bunting, but we’re getting into the Royal Wedding spirit by celebrating the perfect couple. And while we wish Kate and William all the luck in the world, our perfect couple is something quite different. At Valuable Content, the marriage made in heaven is ‘content and design.’ As […]

7 signs your website needs spring cleaning

If you’re running your business on Valuable Content principles, then your website is the powerhouse. It’s the engine that drives everything, and most of the time – if you keep the content coming – it all runs smoothly, refining your niche and generating leads.    Every once in a while though, you need to stand […]

Know your audience

It’s possible to fill your website with a constant stream of content without making more sales. Content alone won’t do your business any good. Untargeted content is just white noise, irritating and easy to ignore. The valuable kind of content is the type that hits home, that makes people feel you’re talking directly to them. […]