How to write really bad content

Content, content, content. We’re swimming in the stuff, and yet we’re still being told to create more, more, and still more. The web is awash with shoddy stuff. Thoughtless filler copy, words without meaning, copy without substance. If you don’t want yours to join the tide of second rate content flotsam, then slow down, and […]

How to get the best results from your content writer

Content writers are greedy. We devour information. This is why. The best and most valuable content distills your expertise, approach, and experience into copy that connects with readers. All the research, reading, talking and thinking goes into the distillation, so for the best results, give us lots to go on. To stretch the analogy probably […]

7 signs your website needs spring cleaning

If you’re running your business on Valuable Content principles, then your website is the powerhouse. It’s the engine that drives everything, and most of the time – if you keep the content coming – it all runs smoothly, refining your niche and generating leads.    Every once in a while though, you need to stand […]