Why interruption marketing is a waste of time

Interruption marketing is a lost cause. Here’s why you need to focus on content instead. Scenario 1 I need a new phone. I ask my friends what models they recommend. I search on the internet, compare prices, features and deals. I make a decision based on the information I find, and I buy a new […]

Does your website say the right things?

Potential clients arrive at your website with questions, and you’ve got a very short time to show them that you have the answers. Many businesses make the mistake of assuming all visitors will want is to check out your history, and see what kind of people you are. Underline your heritage, show your human side […]

Should your business be on Facebook?

Big brands like Coca-cola and Mcdonalds have embraced it, your customers and clients probably have personal accounts, setting up a page is free, and very easy. Should your business be there too? Our view on this is a resounding “it depends”. Take the Valuable Content quick quiz to help you decide whether to get friendly […]

Stop, look, and edit

If your New Year’s goal was to blog more for your business, then we congratulate you. Creating a steady stream of valuable content really is the best way to carve out your niche and get your message out to the right people. Once you’ve got into the swing of writing, you’ll come to recognise the […]

Reflect and learn from the highs and lows

In the rush to get things finished off this time of year it’s easy to lose sight of the bigger picture. Reviewing what’s working best in your business is important, so if you can spare some time to look back and reflect on your successes and the things that haven’t gone to plan, it will […]

Does your website look like the result of panic Christmas buying?

So, you’ve left it too late. The shops are closing soon and you haven’t even got half way down your list. What do you do – grab the nearest thing and hope it will do? If the answer’s ‘yes’, then the chances are your loved ones are going to be a bit disappointed. There are […]

How to get the best results from your content writer

Content writers are greedy. We devour information. This is why. The best and most valuable content distills your expertise, approach, and experience into copy that connects with readers. All the research, reading, talking and thinking goes into the distillation, so for the best results, give us lots to go on. To stretch the analogy probably […]

How content gets you found

I’m doing some research for a new project – writing landing pages for a Pay Per Click web campaign – and I’ve been assessing my client’s competition. The pages are for a legal practice, so it’s a very crowded market, yet one firm keep coming up top, again and again. And the thing that’s keeping […]

How great content gets you referrals – six rules to follow

We all want to be remembered and recommended. The best leads come via our contacts, because the ground work is already done; you’ll already have been talked up, so there’s less explaining to do. Your website should fill this role of referrer too, it should be full of useful content – tangible examples of how […]

Make your offer crystal clear

It’s the one thing that holds so many companies back, and it comes up time and time again. It seems obvious yet it ties people in knots. We’re talking about the question of clarity. This month at Valuable Content we’ve been working on several projects distilling the messages of new clients, and working on masses […]