Drop the goldfish

As cliches go, it’s top of our list. We’ve got nothing against goldfish, (in fact, we used to like them) but they make pretty boring pets and equally dull pictures on your website. Over recent years they’ve come to represent ‘we’re different’ in a very samey way, particularly in the consultancy space where we have […]

Five things your newsletter needs

A good newsletter is a great communication tool. A dull one goes straight into the trash. Here’s how to make yours stand out. Think about why you’re producing the newsletter. If it’s just because you think you ought to, the chances are it won’t succeed. Newsletters are a great way to keep in touch with […]

Writing for new business start ups

Sometimes you can be too close to a great idea to see how to market it. Your unique selling point can become buried under everything else that goes with starting out on a new venture. It’s all about communication. Expressing your idea in language that speaks to your potential clients. Often less is more. One […]

Five ways to get people loving your links…

I love Twitter. You can pack lots into 140 characters, but what if you want to say more? Here are my top five ways for making the most of your link articles and blog pieces. Be relevant. Tell people something they want to hear. A big point of social media is brand building, but it’s not […]