How to just do it!

Writing – whether it’s blogs, newsletters or longer pieces of content – is the smartest way to spread the word about what you do. However, getting down to the act of writing is difficult if you’re running your own business. It’s impossible to just drop everything and focus on writing alone – there’s so much […]

How to find stuff to write about

Creating the kind of content that your clients want is the best way of raising your profile and winning more business, but knowing exactly what to write about can feel like a hurdle. How can your make your valuable content hit the mark? Five ways to get your content on target 1) Listen What kind […]

Five reasons not to blog

You don’t have to write a blog. It’s not the law. Here are five popular reasons not to do it. 1.You can’t be bothered. Really, what’s the point? Your marketing is working fine, you don’t need any more clients, thank you very much. If you’ve got a steady stream of leads, and more of the […]

Know your audience

It’s possible to fill your website with a constant stream of content without making more sales. Content alone won’t do your business any good. Untargeted content is just white noise, irritating and easy to ignore. The valuable kind of content is the type that hits home, that makes people feel you’re talking directly to them. […]