Be the expert

‘Expert’ is in danger of becoming meaningless. It’s going the way of ‘passionate’ as a business buzz word so heavily overused its become detached from its real meaning. The world is apparently passionate about customer service, fresh ingredients, packaging, air fresheners, consumer risk reduction. Passionate? Really? Are you? And ‘expert’ risks slipping in the same […]

Five things your newsletter needs

A good newsletter is a great communication tool. A dull one goes straight into the trash. Here’s how to make yours stand out. Think about why you’re producing the newsletter. If it’s just because you think you ought to, the chances are it won’t succeed. Newsletters are a great way to keep in touch with […]

My five marketing lessons

It’s been a year since I started in business on my own – a good time to reflect on the marketing lessons I’ve learnt in 2010. I haven’t done any formal networking, or cold calling, and I haven’t even got round to sorting out my business cards. But I have managed to build up a […]