Does your website look like the result of panic Christmas buying?

So, you’ve left it too late. The shops are closing soon and you haven’t even got half way down your list. What do you do – grab the nearest thing and hope it will do? If the answer’s ‘yes’, then the chances are your loved ones are going to be a bit disappointed. There are […]

How to write a good enough article.

You know that writing articles is a sound, cost effective way of building your reputation, and getting more inbound leads to your website. You’ve got a couple of ideas of things you could write, but still, there’s something holding you back. And it’s the big one. How do you actually do it? This blog was […]

How to get the best results from your content writer

Content writers are greedy. We devour information. This is why. The best and most valuable content distills your expertise, approach, and experience into copy that connects with readers. All the research, reading, talking and thinking goes into the distillation, so for the best results, give us lots to go on. To stretch the analogy probably […]

Apostrophe catastrophes and how to avoid them

I saw this today, and it stopped me in my tracks. I wondered how many people had okayed the copy before it got made into a sign, and how many people who walked past noticed. And does it even matter? I still understood not to walk down that path, so you could argue that the […]

How great content gets you referrals – six rules to follow

We all want to be remembered and recommended. The best leads come via our contacts, because the ground work is already done; you’ll already have been talked up, so there’s less explaining to do. Your website should fill this role of referrer too, it should be full of useful content – tangible examples of how […]

Drop the goldfish

As cliches go, it’s top of our list. We’ve got nothing against goldfish, (in fact, we used to like them) but they make pretty boring pets and equally dull pictures on your website. Over recent years they’ve come to represent ‘we’re different’ in a very samey way, particularly in the consultancy space where we have […]

Make your offer crystal clear

It’s the one thing that holds so many companies back, and it comes up time and time again. It seems obvious yet it ties people in knots. We’re talking about the question of clarity. This month at Valuable Content we’ve been working on several projects distilling the messages of new clients, and working on masses […]

The 7 deadly word sins

(Or 7 words you won’t find on Valuable Content websites, and which shouldn’t be on yours.) We write lead generating websites for businesses, so we get through a lot of words – thousands of the things. There are some we try not to use any more – either because they’re overused, or because they’re not […]

Our perfect couple – design and content

We haven’t quite decked Valuable Content Towers in bunting, but we’re getting into the Royal Wedding spirit by celebrating the perfect couple. And while we wish Kate and William all the luck in the world, our perfect couple is something quite different. At Valuable Content, the marriage made in heaven is ‘content and design.’ As […]

How to write less, (and say more.)

You know that sinking feeling you get when you click on a web page, and the text is far too long? Pulled in by a great headline, but confronted by a dense slab of over-wordy words, the chances are you’ll just click elsewhere to find what you wanted more quickly. So how do you stop […]