Reflect and learn from the highs and lows

In the rush to get things finished off this time of year it’s easy to lose sight of the bigger picture. Reviewing what’s working best in your business is important, so if you can spare some time to look back and reflect on your successes and the things that haven’t gone to plan, it will […]

How to write a good enough article.

You know that writing articles is a sound, cost effective way of building your reputation, and getting more inbound leads to your website. You’ve got a couple of ideas of things you could write, but still, there’s something holding you back. And it’s the big one. How do you actually do it? This blog was […]

Five reasons not to blog

You don’t have to write a blog. It’s not the law. Here are five popular reasons not to do it. 1.You can’t be bothered. Really, what’s the point? Your marketing is working fine, you don’t need any more clients, thank you very much. If you’ve got a steady stream of leads, and more of the […]

How content gets you found

I’m doing some research for a new project – writing landing pages for a Pay Per Click web campaign – and I’ve been assessing my client’s competition. The pages are for a legal practice, so it’s a very crowded market, yet one firm keep coming up top, again and again. And the thing that’s keeping […]

Apostrophe catastrophes and how to avoid them

I saw this today, and it stopped me in my tracks. I wondered how many people had okayed the copy before it got made into a sign, and how many people who walked past noticed. And does it even matter? I still understood not to walk down that path, so you could argue that the […]

Make your offer crystal clear

It’s the one thing that holds so many companies back, and it comes up time and time again. It seems obvious yet it ties people in knots. We’re talking about the question of clarity. This month at Valuable Content we’ve been working on several projects distilling the messages of new clients, and working on masses […]

The 7 deadly word sins

(Or 7 words you won’t find on Valuable Content websites, and which shouldn’t be on yours.) We write lead generating websites for businesses, so we get through a lot of words – thousands of the things. There are some we try not to use any more – either because they’re overused, or because they’re not […]

How to stand out from the crowd

Let’s face it, you’re probably not the only one in your field. There are other designers, consultants, suppliers all doing the same as you, give or take an inch or two. You can niche all you like, but there’ll always be somebody else, with a similar offer, ready to snatch potential clients away. So how […]

Our perfect couple – design and content

We haven’t quite decked Valuable Content Towers in bunting, but we’re getting into the Royal Wedding spirit by celebrating the perfect couple. And while we wish Kate and William all the luck in the world, our perfect couple is something quite different. At Valuable Content, the marriage made in heaven is ‘content and design.’ As […]

Be the expert

‘Expert’ is in danger of becoming meaningless. It’s going the way of ‘passionate’ as a business buzz word so heavily overused its become detached from its real meaning. The world is apparently passionate about customer service, fresh ingredients, packaging, air fresheners, consumer risk reduction. Passionate? Really? Are you? And ‘expert’ risks slipping in the same […]