How to make Linkedin love you

Some business owners feel happier on Linkedin than Twitter. It’s less frivolous. It focuses on work, side-stepping the ‘I’m eating an apple’ updates that some people find irritating and pointless. I’m not saying they’re right – I love Twitter – but I know what they mean. But if you’re looking to win more work and […]

Make your offer crystal clear

It’s the one thing that holds so many companies back, and it comes up time and time again. It seems obvious yet it ties people in knots. We’re talking about the question of clarity. This month at Valuable Content we’ve been working on several projects distilling the messages of new clients, and working on masses […]

The 7 deadly word sins

(Or 7 words you won’t find on Valuable Content websites, and which shouldn’t be on yours.) We write lead generating websites for businesses, so we get through a lot of words – thousands of the things. There are some we try not to use any more – either because they’re overused, or because they’re not […]

How to stand out from the crowd

Let’s face it, you’re probably not the only one in your field. There are other designers, consultants, suppliers all doing the same as you, give or take an inch or two. You can niche all you like, but there’ll always be somebody else, with a similar offer, ready to snatch potential clients away. So how […]

Be the expert

‘Expert’ is in danger of becoming meaningless. It’s going the way of ‘passionate’ as a business buzz word so heavily overused its become detached from its real meaning. The world is apparently passionate about customer service, fresh ingredients, packaging, air fresheners, consumer risk reduction. Passionate? Really? Are you? And ‘expert’ risks slipping in the same […]

How to write less, (and say more.)

You know that sinking feeling you get when you click on a web page, and the text is far too long? Pulled in by a great headline, but confronted by a dense slab of over-wordy words, the chances are you’ll just click elsewhere to find what you wanted more quickly. So how do you stop […]

How to write great Twitter headlines

For the busy web reader, headlines are crucial. Faced with an immense sea of information, we scan for the ones that pull us in and anchor us to something relevant. Headlines matter on web pages, and even more so on social media sites like Twitter. How do you get people to click on yours instead […]

You are my one and only

With love in the air it feels like a good time to get a bit Match.com, and to explain what writing love letters got to do with great business copy. I thought I’d start by sharing a secret with you – who I’m thinking of when I write my blog posts. Because I’m always writing […]

Know your audience

It’s possible to fill your website with a constant stream of content without making more sales. Content alone won’t do your business any good. Untargeted content is just white noise, irritating and easy to ignore. The valuable kind of content is the type that hits home, that makes people feel you’re talking directly to them. […]

Five ways to make me leave your website immediately.

There’s lots of great advice out there about how to make a good first impression with your website, so I thought it would be interesting to look at how to make a really bad one. Here’s how to turn people off your website instantly. Turn off 1 Pop up ads My biggest pet hate. In […]