Do sales and marketing work together in your business?

Marketing’s role is to draw more leads into your firm, and the Sales team needs to convert those leads into business. Sounds straightforward, so working together should be no problem, right? Watch our video and see if this strikes a chord….. A joined up approach that uses valuable content every step of the way is […]

How to write really bad content

Content, content, content. We’re swimming in the stuff, and yet we’re still being told to create more, more, and still more. The web is awash with shoddy stuff. Thoughtless filler copy, words without meaning, copy without substance. If you don’t want yours to join the tide of second rate content flotsam, then slow down, and […]

The art of the sales follow-up

Not everyone will buy at the first sales meeting. Inertia, lack of time, budget constraints, other more pressing matters to deal with – there are many valid reasons why the first sales meeting does not immediately lead to a sale. Yet according to research only 20% of sales leads are ever followed up. That’s a […]

Why interruption marketing is a waste of time

Interruption marketing is a lost cause. Here’s why you need to focus on content instead. Scenario 1 I need a new phone. I ask my friends what models they recommend. I search on the internet, compare prices, features and deals. I make a decision based on the information I find, and I buy a new […]

Is your website self-obsessed?

Ever sat next to someone at a dinner party who talks about themselves non stop, and doesn’t ask you any questions at all? Or been cornered by a party guest who gives you their whole life history without pausing for breath? Being talked at, rather than listened to, is a sure fire way to make […]

Does your website say the right things?

Potential clients arrive at your website with questions, and you’ve got a very short time to show them that you have the answers. Many businesses make the mistake of assuming all visitors will want is to check out your history, and see what kind of people you are. Underline your heritage, show your human side […]

It’s not you, it’s me

It’s a terrible break up line, and a bad premise for a website, yet it’s a mistake that many businesses make with their web marketing. Creating a site that focuses on your business, rather than your customer’s concerns won’t win you many fans. If you think of your website as an online brochure, a place […]

How to just do it!

Writing – whether it’s blogs, newsletters or longer pieces of content – is the smartest way to spread the word about what you do. However, getting down to the act of writing is difficult if you’re running your own business. It’s impossible to just drop everything and focus on writing alone – there’s so much […]