Potential clients arrive at your website with questions, and you’ve got a very short time to show them that you have the answers.
Many businesses make the mistake of assuming all visitors will want is to check out your history, and see what kind of people you are. Underline your heritage, show your human side by slapping up a bit of company news and Bob’s your uncle.
If that’s your approach, then think again.
If you don’t understand your clients’ particular needs, and create content that addresses their questions, then your website very probably feels like this one….
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