Not all social media channels are the same; different channels have their own rules of engagement. You’ll be using them all for the same aim – to pull people back towards your website, and to expand your network- but it’s good to know the terrain so you can blend in like a natural.
As a business this is likely to be your number one marketplace for sharing your blogs, networking, engaging with potential clients. At present it’s by far the most popular way of sharing a business-related blog article. Twitter is a really broad church: it can work as well for professional services firms as party planners. You choose who you follow, so you can build up a targeted list of people that you’d like to connect with. Tweets are limited to 140 characters, so there’s no room for waffle. It’s possible to build really powerful connections on Twitter, fantastic both as a way of attracting people to your content, and expanding your network.
The biggest social sharing networking site in the world. You’ll find big brands there, as well as pages for businesses of all shapes and sizes. Facebook works by sharing your content with your friends, who in turn share it with theirs and so it spreads. ‘Like’ something on Facebook, and potentially it will be seen by thousands. Fun, lively, crowded. Great for some businesses, not so good for others (see: Should your business be on Facebook?)
The professional networking site, much less frivolous than Facebook, space to say more than on Twitter. A great place to publicise your blogs, connect with peers and potential clients. Commenting on other people’s discussions, and starting your own threads is great for raising your profile, although our ‘help, don’t sell’ mantra still holds. With over 100 million users worldwide, and highly ranked by Google, it’s invaluable for business networking.
Launched in 2011, this is currently big in the States, and becoming bigger in the UK too. Secure a presence here if you want to make the most of Google’s enhanced search function. Social sharing is going to dominate search engine rankings over the coming years – Google will deliver results search results based on what people are saying and recommending to each other, over and above simple keyword searches, so it’s useful to make a start here. We like the way it allows you to choose who you share information with, and it’s very intuitive to use – easy to update, easy to upload pictures and videos. Much less cluttered and intrusive than Facebook.
We’re conscious, writing this, that the landscape is changing fast. There are many other tools and the ones we mention today will date, but one thing we’re confident of is that embracing social media is crucial to the success of marketing your business with valuable content.