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The really Valuable guide to ‘Things to give up for Lent’

chocolate coated strawberry

Chocolate, wine, and cake – just three of the things that aren’t on Valuable Content’s list of things to give up for Lent.

We hope you’ll find our real selection more useful. Read on for a quick-fire list of the things we’d like to kiss goodbye today.

1. Jargon.
There’s always a better way of saying it. Make your content clear and accessible to all your clients. An independent view on what you’re writing can be handy to make sure you’re not slipping in phrases in that will alienate your readers.
2. Flash websites with no function.
There are still a few about, and we’d like to see them gone. Design your website with your user in mind. We guarantee they’ll want useful information that helps them solve a problem over something gimmicky any day.
3. Spamming people with messages, over and over again.
If you’re not getting results, you need to try something else. Search your content toolkit for a different approach.
4. Websites you can’t update yourself.
Your website should be the hub of your marketing – the living breathing centre of your business – bursting with relevant news, blogs, and information that potential clients will love. If every change demands a phone call to your designer, the chances are you won’t make them. Switch to a blog based site, we’re sure you’ll thank us for it!
5. Tweeting without listening and engaging.
As more and more businesses wise up to the marketing potential of Twitter, the good Tweeters are becoming clearer, and rarer. They’re the ones that talk as well as promote. Good Tweeters retweet others’ links, and say ‘thank you’ when you retweet theirs. Twitter’s not a free listings page, it’s a conversation that can engage and entertain as well as inform. Join in and play nicely, that’s the Valuable Content way.

What’s on your list? We’d love to know. And if we can help you with social media, new websites, or content for your business, please get in touch.

2 Comments

  • 1
    March 9, 2011 - 12:27 am | Permalink

    Hi, Sharon.

    Thanks for posting! As always, I enjoy reading your blog updates. I’m still getting used to Twitter as a marketing tool so I will follow your advice. I’ve been using Twitter for nearly a couple of years now but there’s a world of difference between my personal account and that of my business!

    As for my list of things I’d give up for Lent…

    Working for “The Man”. Working for myself is so much more fun!

    Writers’ Block. Sometimes it can be difficult to post something interesting!

    Automated phone systems that call you – it’s a pet hate of mine!

    And finally – does this cold count?

  • 2
    sharon tanton
    March 9, 2011 - 1:56 pm | Permalink

    Great list Nick! I’d agree with you on all of those.
    Thanks for taking the time to comment.

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