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Five ways to make me leave your website immediately.

tumble weed

There’s lots of great advice out there about how to make a good first impression with your website, so I thought it would be interesting to look at how to make a really bad one.

Here’s how to turn people off your website instantly.

Turn off 1
Pop up ads

My biggest pet hate. In your face and in the way – pop up ads obscure your message. They’re as subtle as white stilettos and orange fake tan …..like being seduced by Kat Slater in Ann Summers or Peter Stringfellow in Spandex.

However much they’re paying you to put them there, it’s not worth it. They don’t make you look good.

Customer surveys can be offputting too. The experience is akin to being asked round for tea by a new neighbour who opens the door and asks for help unblocking the sink before you’ve even taken off your coat. Obviously I wouldn’t mind helping a friend, but we don’t even know each other yet! It feels wrong to ask for something before a relationship exists.

Turn off 2
Tumbleweed sites

You know the ones. Christmas pics in June. News page last updated 6 month ago.
Your website is often the first and best chance you’ll get to promote your business. If it’s like a ghost town -peopled by ex-employees showcasing lost clients it won’t do you justice.

Keep your website at the heart of your marketing strategy – feed it regularly with valuable content, and people like me will be happy to stay and look around.

Turn off 3
Primark at 5 pm on a Saturday sites

Chaotic websites. Everything’s all over the place, falling off the rails and in heaps on the floor. Lots of offers but you don’t know where to start looking. The sheer amount of it makes you doubt the value, and you can just tell the customer service is going to be bad.

See your website from your customer’s point of view. Is it in order? Can you get around it easily? What exactly are you offering?

Turn off 4
Bedroom websites

Not as exciting as they sound, I mean the kind that have obviously been designed by your neighbour’s son on work experience.

Professionalism shows – in the design, the layout, the use of headlines, the quality of the copy. You can see if it’s not there, without even reading the page.

Turn off 5
Woolly sites

Your home page should tell me how you can help. I shouldn’t have to look hard to find the essence of your offer, and it should be obvious where to look next. Don’t make it hard for me, I don’t want to burrow through fuzzy layers before finding out if you’re what I’m after.

So what do you have to do if you want me to stick around? Clean looking sites appeal. Clarity is important. Demonstrate value, show you’re alive and buzzing, be relevant, engage with me.

First impressions are important. If you want help with getting your website content and copy right, call on 07985 015300.

2 Comments

  • 1
    January 23, 2011 - 7:42 pm | Permalink

    Certainly an interesting way to address what not to do with a website! You’ve given me a lot to think about with regard to my own site, so thank you!

    • 2
      admin
      January 23, 2011 - 8:45 pm | Permalink

      Thank you – I’ve been thinking a lot about first impressions, and this is what came to mind. Glad it’s useful.

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